Jon Masters is originally from Buford, GA and will graduate in May 2020. He will receive his BA in Arts concentrating in Graphic Design with a Marketing minor. As an artist, he has always included the business-side of brands and products, including a target demographic and key competitive advantages. He has done multiple brand redesigns for clients and is currently on the rebranding team of a startup in Atlanta. He has decided to go into a marketing career path and is pursuing a job at an ad agency.
My art installation is a commentary on how large corporations are harvesting information about us without our knowledge. Companies take peoples habits, interests, desires, and use that information to shape their behavior and purchases. Siyu is a fake company I created, set in the 2040’s, that started out as a digital surveillance company. It has stepped into new territory by selling smart house consumer products.