Kelvin Gonzalez is from Atlanta, Georgia, and is a graphic design student graduating in May 2021 with a BA in Arts with a concentration in graphic design and a minor in Marketing. His art career started as early as kindergarten creating comics and then evolved into graphic design when he received his first graphic tablet. He hopes to be able to bring his creative ideas to corporate America and to keep designing well into the future.
I will create a branding campaign for Jose Cuervo Tequila that will include three bottle labels, three advertisement posters, a gift package design and a fifteen second advertisement video. By creating different products under the same theme I will be able to showcase my flexibility in the field of graphic design and my ability to create effective marketing materials. By using my Mexican roots, I plan to center my theme around Latino culture and use designs and colors utilized in Latino art. The goal is to have a full branding campaign set and to create an effective marketing campaign.