Lindsey Watts is a graphic design and marketing student from Kathleen, Georgia. She is passionate about using vibrant colors across an array of mediums including mobile interface, stationery, signage, and animation. In the past, she has designed anything from a website to a water tower in Destin, Florida. Lindsey hopes to pursue a career as a corporate advertising designer. She has enjoyed working as a graphic design and marketing intern with outdoor camps such as Camp Grace which strongly influenced her emphasis on the outdoors for her Capstone exhibit.
My design work focuses on creating a more contemporary and vibrant brand identity for the National Park Service so that more funding will be appropriated to the agency. Design works, such as a mobile app and brochure, utilize new technologies to create a more seamless, informative experience for visitors. Notebooks, shopping bags, and water bottle designs were also created to be sold in National Park gift shops to increase the revenue received from visitors. These uniform brand elements use fluid and organic mountainous shapes along with bright shades of orange and yellow to reflect the joy of visitors when discovering these unique American landmarks.