IMG_2573.JPG

Logan Broach

Logan Broach is from Monroe, Georgia. He will graduate in the Spring of 2022 with a bachelor's degree in Art, concentrating in Graphic Design and minoring in Marketing. Logan is also interested in printmaking, and 3D sculptural design. Logan seeks to use his interests as a medium for brand marketing and development. Often, utilizing nostalgic trends in the industry to familiarize consumers and audience members alike. After graduation, Logan is seeking employment opportunities aimed at developing his skills as an artist while also allowing him the chance to expand into different mediums. 

Email: logan.broach@gmail.com

 

Work is for sale

PROJECT DESCRIPTION

My goal is to design the branding for a clothing line. The targeted demographic for the brand will be anyone between the ages of 18 and 30 that typically enjoys a rugged and rebellious style. Many modern clothing styles have a colorful and vibrant aesthetic. My brand uses this influence alongside darker imagery and graphics. This culmination of stylistic eras will result in a unique blend of classic form with modern branding.A huge inspiration for the brand’s style is the Pop Punk music genre. This influence includes themes of nostalgia, pop culture and otherness. Many of my brand’s designs are reminiscent of these themes, but do not strictly adhere to them.For the exhibition of the brand, I plan to create physical mockups of the products, including clothing designs, accessories, promotional content such as ad posters and an online store. The brand logo and designs will be created with Adobe Illustrator and Photoshop. Clothing designs will be printed and applied toclothing items with heat transfer vinyl and sublimation ink. Any other mockups will be printed and mounted onto existing products with permanent vinyl.